The Social Media Specialist will be responsible for creating social media campaigns and the day-to-day management of the company’s social media platforms. He/she will implement social media best practices across all social media channels. He/she will participate in the data collection and analyses in order to consistently improve the company’s social media practices over time. He/ she will be creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.

Responsibilities:

• Monitor competition and their marketing strategy (acquisitions, pricing changes and new products and features).
• Promote That’s Living brands through all marketing platforms and media channels and ensure that our brand message is strong and consistent across all channels and marketing effort (e.g.: events, email campaigns, web pages and promotional material), and is sensitive to local cultures and cultural preferences.
• Create and propose posts, ideas to promote our products on the Instagram and the other social media daily and add the necessary comments with the assistance of Marketing Department.
• Monitor social media posts and web content.
• Developing social media content plans that are consistent with the company’s brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Managing a high volume of daily social media posts.
• Communicating with social media followers, including responding to queries in a timely manner.
• Developing and managing social influencer programs and attending social influencer events.
• Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
• Preparing monthly reports on social media marketing efforts.
• Suggesting recommendations to adjust the social media marketing strategy for optimal results.
• Staying up to date on best practices and emerging trends in social media.
• Identifying strategies to retain and attract customers by hosting events.

 Skills:

• Passion for social media as a communications tool
• Experience using various analytics software.
• Working knowledge of HTML and CSS.
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Ability to work in a fast-paced, high-pressure environment.
• Excellent research, organizational, and time management skills.
• Strong listening and communication skills.
• The capacity to work independently and collaboratively.
• Ability to work efficiently without compromising quality or accuracy.